roger van den bergh  info@onomadesign.com
corporate and brand identity design
Roger van den Bergh, co-founder of onoma,
translates identity strategies into memorable
visual brand identity design. These projects
are commissioned by his own clients as well
as advertising agencies and identity strategy
firms. His work includes projects like the
Urban Institute, Continental (now called
United), Sonifi, and a soon to be published
150th anniversary book about the Dime
Savings Bank of Williamsburgh.

21 East 22nd street, 10th floor
New York, NY 10010
rvandenbergh@onomadesign.com
212 253 6570 telephone

roger van den bergh  info@onomadesign.com
corporate and brand identity design
Roger van den Bergh has lived in New
York City since 1980. Before becoming an
independent designer he worked for Benno
Wissing at Total Design in Amsterdam, James
Pilditch at Allied International Designers,
London, Gene Grossman at Anspach
Grossman Portugal, New York, Tom Geismar
and Ivan Chermayeff, New York, Walter
Landor at Landor Associates, San Francisco,
and Alan Siegel at Siegel & Gale, New York.
He studied industrial design at the School
for Industriële Vormgeving (now Design
Academy), Eindhoven, the Netherlands
and graduated with honors at the Royal
College of Art (St Joost) in Breda,
the Netherlands.
Visit the Onoma legacy site

rvandenbergh@onomadesign.com
212 253 6570 telephone
646 326 1525 cell

roger van den bergh  info@onomadesign.com
corporate and brand identity design
Symbol and livery design for Continental
(now United) commissioned by Lippincott.
World largest air carrier measured by number
of points served. The identity and livery was
originally designed for Continental Airlines
and then adapted in its entirety by the new
owner United after the merger.
roger van den bergh  info@onomadesign.com
corporate and brand identity design
roger van den bergh  info@onomadesign.com
corporate and brand identity design
Identity design for Visuray
commissioned by SiegelVision.
Visualization technology enabling oil
exploration engineers to “see” inside oil
wells, substantially reducing down time at oil
rigs, creating more efficiency in exploration.
roger van den bergh  info@onomadesign.com
corporate and brand identity design
roger van den bergh  info@onomadesign.com
corporate and brand identity design
Identity design for the Urban Institute
commissioned by SiegelVision.
The Urban Institute (slogan “Elevate the
Debate”), a thinktank, was founded in 1968
by the Johnson Administration to conduct
non-partisan, independent research by
economists and civic leaders.
roger van den bergh  info@onomadesign.com
corporate and brand identity design
roger van den bergh  info@onomadesign.com
corporate and brand identity design
roger van den bergh  info@onomadesign.com
corporate and brand identity design
roger van den bergh  info@onomadesign.com
corporate and brand identity design
Identity design for Sendyne Corporation
developer of key semiconductor components
and advanced circuits for the management
of battery systems used for grid storage and
ev’s, as well as innovative tools for battery
system design and optimization.
roger van den bergh  info@onomadesign.com
corporate and brand identity design
roger van den bergh  info@onomadesign.com
corporate and brand identity design
roger van den bergh  info@onomadesign.com
corporate and brand identity design
Identity design for Twice Daily, a medium-
size convenience store chain with more than
75 locations in the state of Tennessee. Sells
fresh sandwiches, pastries, hot food items as
well as a variety of different blends of coffee
using the slogan “fresh all day.” Markets a
private gasoline brand throughout the state.
roger van den bergh  info@onomadesign.com
corporate and brand identity design
roger van den bergh  info@onomadesign.com
corporate and brand identity design
roger van den bergh  info@onomadesign.com
corporate and brand identity design
roger van den bergh  info@onomadesign.com
corporate and brand identity design
roger van den bergh  info@onomadesign.com
corporate and brand identity design
roger van den bergh  info@onomadesign.com
corporate and brand identity design
Brand identity design for TurboCord
commissioned by SiegelVision.
Developer and manufacturer of smallest and
lightest plug-in ev charger (electric vehicles)
on the market.
roger van den bergh  info@onomadesign.com
corporate and brand identity design
roger van den bergh  info@onomadesign.com
corporate and brand identity design
Identity design for SONIFI Solutions
commissioned by SiegelVision.
Interactive content and connectivity solutions
provider, serving approximately 1.4 million
hotel rooms worldwide with interactive
television, broadband, connectivity, and
advertising media solutions.
roger van den bergh  info@onomadesign.com
corporate and brand identity design
roger van den bergh  info@onomadesign.com
corporate and brand identity design
Service identity for The Netherlands Club
of New York, a private club that offers social
and business events, located at Rockefeller
Center. Meeting point for mainly Dutch
people living in and around New York,
since 1903.
roger van den bergh  info@onomadesign.com
corporate and brand identity design
roger van den bergh  info@onomadesign.com
corporate and brand identity design
Book cover for “Simple” by Alan Siegel
and Irene Etzkorn, New York. Book about
conquering the crisis of complexity, published
by Twelve, an imprint of Hachette.
roger van den bergh  info@onomadesign.com
corporate and brand identity design
roger van den bergh  info@onomadesign.com
corporate and brand identity design
roger van den bergh  info@onomadesign.com
corporate and brand identity design
Identity program for New York’s Center
for Minimally Invasive Cardiac Surgery
commissioned by Clarke Advertising.
Program included comprehensive identity
guidelines and marketing communications
material as well as signage.
roger van den bergh  info@onomadesign.com
corporate and brand identity design