onoma

Roger van den Bergh, co-founder of onoma,
translates identity strategies into memorable
visual brand identity design. These projects
are commissioned by his own clients as well as
advertising agencies and identity strategy firms.

21 East 22nd street, 10th floor
New York, NY 10010
rvandenbergh@onomadesign.com
212 253 6570 telephone

Roger van den Bergh has lived in New
York City since 1980. Before becoming an
independent designer he worked for Benno
Wissing at Total Design in Amsterdam, James
Pilditch at Allied International Designers,
London, Gene Grossman at Anspach
Grossman Portugal, New York, Tom Geismar
and Ivan Chermayeff, New York, Walter
Landor at Landor Associates, San Francisco,
and Alan Siegel at Siegel & Gale, New York.
He studied industrial design at the School
for Industriële Vormgeving (now Design
Academy), Eindhoven, the Netherlands
and graduated with honors at the Royal
College of Art (St Joost) in Breda,
the Netherlands.
Visit the Onoma legacy site

rvandenbergh@onomadesign.com
212 253 6570 telephone
646 326 1525 cell

Corporate identity for the Center for
Connective Medicine, Pittsburgh, PA. New
health care model bringing together providers,
care-delivery locations and insurance services.
Commissioned by Redsky Strategy, New York.

Map diagram illustrating all 10 connecting
stations at JFK Airport as well as destination
stations of the MTA Subway train at Howard
Beach and MTA trains at Jamaica Station.

Diagram design illustrating the proportion
of seats held by women in the world’s
national parliaments: a partial list of
democracies, most recent available data
2017. (percentages rounded off)

Brand identity for “Cheaper” and “Faster”
subway and train services connecting JFK
Airport to Manhattan, New York.
Commissioned by the Port Authority
of New York & New Jersey.

Service identity for The Netherlands Club

of New York, a private club that offers social
and business events, located at Rockefeller
Center. Meeting point for mainly Dutch
people living in and around New York,
since 1903.

Identity design for Sendyne Corporation

developer of key semiconductor components
and advanced circuits for the management
of battery systems used for grid storage and
ev’s, as well as innovative tools for battery
system design and optimization.

DIN A1 poster (594 x 841mm) explaining the
internationally used metric system. The US, Liberia
and Myanmar are the only countries in the world
that don’t use this widely accepted system.

Identity program for the Brain Gut Foundation.
This research team aims to promote and
evaluate scientific research on the study of the
microbiome-gut-brain axis. Based at the High
Tech Campus Eindhoven, the Netherlands.

In honor of New York City’s Second Avenue
Subway line opening in early 2017, this new,
simpler map is station-dominant rather than
line-dominant. It is intended to be clean and
clear, and help passengers easily plan a trip
(this map is not the official MTA map).

Identity design for the Urban Institute

commissioned by SiegelVision.
The Urban Institute (slogan “Elevate the
Debate”), a thinktank, was founded in 1968
by the Johnson Administration to conduct
non-partisan, independent research by
economists and civic leaders.

Identity design for SONIFI Solutions

commissioned by SiegelVision.
Interactive content and connectivity solutions
provider, serving approximately 1.4 million
hotel rooms worldwide with interactive
television, broadband, connectivity, and
advertising media solutions.

Book cover for “Simple” by Alan Siegel

and Irene Etzkorn, New York. Book about
conquering the crisis of complexity, published
by Twelve, an imprint of Hachette.

Identity design for Twice Daily, a medium-

size convenience store chain with more than
75 locations in the state of Tennessee. Sells
fresh sandwiches, pastries, hot food items as
well as a variety of different blends of coffee
using the slogan “fresh all day.” Markets a
private gasoline brand throughout the state.

“The Last Bank Standing: The History of the
Dime Savings Bank of Williamsburgh,” a book
commemorating the 150th anniversary of the
last remaining independent bank in New York.

Brand identity design for TurboCord

commissioned by SiegelVision.
Developer and manufacturer of smallest and
lightest plug-in ev charger (electric vehicles)
on the market.

Symbol and livery design for Continental
(now United) commissioned by Lippincott.
World largest air carrier measured by number
of points served. The identity and livery was
originally designed for Continental Airlines
and then adapted in its entirety by the new
owner United after the merger.

Identity design for Visuray commissioned by
SiegelVision. Visualization technology enabling
oil exploration engineers to “see” inside oil
wells, substantially reducing down time at oil
rigs, creating more efficiency in exploration.

Identity program for New York’s Center

for Minimally Invasive Cardiac Surgery
commissioned by Clarke Advertising.
Program included comprehensive identity
guidelines and marketing communications
material as well as signage.